In An Absolut World

Posted on April 4, 2008 by Lance

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A Swedish Vodka company promotes a “Mexican takeover” of American property in an effort to market their brand to Hispanics in the Southwest.

The billboard and press campaign, created by advertising agency Teran\TBWA  and now running in Mexico, is a colorful map depicting what the Americas might look like in an “Absolut” — i.e., perfect — world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Filed under: Geopolitics, Immigration, Media, News, Politics

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4 Responses to “In An Absolut World”

  1. gospelnous, on April 4th, 2008 at 6:52 pm Said:

    I gotta say, as far as a commercial approach promoting globalization goes, that’s a brilliant piece of advertising . . . . health care? We don’ need no stinkin’ health care.

  2. Mike O, on April 4th, 2008 at 10:52 pm Said:

    Not that they’ll lose much with my vodka consumption these days, but that’s one brand I’ll never buy.

    How about labelling all of Sweden’s city names in Russian to sell Coca-Cola there.

  3. fooser, on April 5th, 2008 at 8:11 am Said:

    lol!

  4. gospelnous, on April 5th, 2008 at 3:52 pm Said:

    In the interest of ‘transparency’ and ‘political correctness’:

    He de decir, en la medida de lo comercial va enfoque de promoción de la mundialización, es un brillante pieza de la publicidad. . . . La atención de la salud?

    No necesitamos no apesta la atención de la salud.

    Para nuestra salud! (To our health!)

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